Audacy Launches Olivia 98.1 in Chattanooga as Tribute

RADIO ONLINE | Thursday, August 29, 2024 | 11:28am CT

WLND-FM (Olivia 98.1) in Chattanooga

WLND-FM (98.1 The Lake) in Chattanooga will rebrand as "Olivia 98.1, Chattanooga's Gold Medal Station" from August 30 to September 3. The new name will honor hometown weightlifter Olivia Reeves, who won the first gold medal for the U.S. in 24 years in this sport at the Paris Olympics. Olivia 98.1 will continue to deliver its Adult Hits format with the addition of tributes to Reeves' journey and her record-breaking achievement.

"We are thrilled to commemorate Olivia and her extraordinary victory by changing our name to Olivia 98.1 for the holiday weekend," said Audacy Chattanooga Market President Nichole Hartman. "Olivia is a true inspiration to our community, and we are proud to call her one of our own. This name change is a small way for us to champion her incredible accomplishment."

The launch of Olivia 98.1 coincides with other local celebrations. Reeves will throw the first pitch before the Chattanooga Lookouts' "Red, White, Blue, and Gold Day" game against the Birmingham Barons on August 30, and the City of Chattanooga will throw a parade in her honor on September 3.