Connoisseur Rebrands WICC as ''The Voice of Connecticut''
| RADIO ONLINE | Thursday, September 5, 2024 |
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 WICC-AM (600)/Bridgeport CT |
Connoisseur Media's WICC-AM (600) in Bridgeport, CT rebrands as "The Voice of Connecticut," expanding its reach by simulcasting on WFOX at 95.9 FM, previously home to Rock "The Fox." This move positions WICC as Fairfield County's source for news, talk and information, especially in light of WCBS 880's recent departure from the market. As part of the transformation, WICC is now an affiliate of CBS News, which will provide national news coverage at the top of every hour.
"This rebranding and expansion to 95.9 FM represents a pivotal moment for WICC," stated Connoisseur Media VP of Programming Keith Dakin. "The talent on our team, coupled with our new affiliation with CBS News, will allow us to meet the demand for news and talk programming in Southern Connecticut. We're excited about this next phase and looking forward to serving a much wider geography and bigger audience."
A new local daytime show from 12noon-2pm will be added beginning September 30 hosted by Brigitte Quinn who was the creator, host and Managing Editor of Newsline on WCBS 880 in New York City. She was the station's first female morning anchor and later anchored mornings on 1010 WINS. Quinn's TV career includes roles at MSNBC, NBC News at Sunrise, and Fox News Channel.
Quinn remarked, "Ever since my family and I moved back to beautiful Connecticut, I've become a faithful WICC listener. I'm delighted to be joining such a great news/talk radio station, "The Voice of Connecticut."
Quinn's addition brings "The Voice of Connecticut's" entire daytime lineup local. She joins Melissa in the Morning from 5-10am, Lisa Wexler 10am-12noon and Paul Pacelli from 2pm-6pm.
"We invite Fairfield County listeners to tune in to 'The Voice of Connecticut,'" said Connoisseur Media Connecticut Kristin Okesson. "Our affiliation with CBS News paired with these exciting changes in programming reinforces our commitment to deliver modern, engaging content and we're confident that our audiences will appreciate the new "voice" they hear. I'm especially proud that our daytime shows are hosted by four incredibly talented hosts-three of them in particular are outstanding women in their own right."
