Lupe De Los Santos Joins HRN Hispanic Radio Network as CCO

RADIO ONLINE | Monday, September 9, 2024

Lupe De Los Santos

Veteran Hispanic marketing expert Lupe De Los Santos joined HRN Hispanic Radio Networks as Chief Cultural Officer. Drawing on his 25 years of experience in the U.S. Hispanic/Latinx marketing space at advertising agencies and brands, De Los Santos will help grow the HRN brand. He's worked at New York/Boston and LA based agencies like Walton Isaacson, The Vidal Partnership, Team Enterprises, and DVC Worldwide for brands, such as Miller Lite, Tecate/Dos XX, Nissan, The Home Depot, Heineken, Wells Fargo and others.

"I'm excited to be working with HRN senior leadership, radio affiliates, partner brands, and on-air talent on how to best tap into the beautiful cultures that make up the U.S. Hispanic marketplace," said De Los Santos. "HRN's audio platform features popular on-air talent and content that connect with the Hispanic audience. More great things are coming," he promised.

De Los Santo's first project will be to help HRN position Prisa content for the U.S. Hispanic audience. Prisa, the largest owner of Spanish speaking radio stations worldwide, has an enormous amount of content.

"With Lupe's insights on Hispanic communities, we can delve deeper into the behaviors and habits of the widely diverse U.S. Hispanic population and develop programming for engagement and growth," stated HRN Hispanic Radio Networks President Clark Logan. "We're delighted that Lupe has joined our team, and I look forward to collaborating with him."

De Los Santo has also worked on the client side at both Procter & Gamble and The Clorox Company, where he did similar work for brands such as Old Spice, Olay, Bounty, Crest, Secret, Clorox, Kingsford Charcoal, Hidden Valley Ranch and more, via increased investments in diversity owned and operated media companies to create Music Festivals, Content Platforms, Activate Sports Marketing Partnerships (NFL, Olympics, Indy Car, Major League Soccer, Mexican National Soccer Team, and more), Influencer Marketing Campaigns, as well as Retail Shopper Marketing programs.