RAB Announces Panelists for ''Radio Works for Legal''
| RADIO ONLINE | Wednesday, September 11, 2024 |
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 Radio Advertising Bureau (RAB) |
As part of RAB's ongoing Radio Works initiative, the next presentation in the series, "Radio Works for Legal," will help sellers and managers understand how they can pitch, service and retain clients in an important advertising category to radio. The presentation will take place on Wednesday, September 18.
During the presentation, CivicScience Vice President Casey Taylor will join to review trends in radio listening in 2024, with a particular emphasis on its impact on those seeking legal services and which behavioral factors may influence higher levels of engagement with messaging. Additionally, Cumulus Media Indianapolis account executive Tara Quigley will share a successful case study from a local advertising client.
Registration for the presentation is free for RAB members. It will also be available for on-demand viewing. To register, click here.
