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''CT40 with Fitz'' Gets New Custom Jingles from TM Studios
RADIO ONLINE | Wednesday, September 11, 2024 |
"Country Top 40 with Fitz" is getting a new forward-sounding jingle package from TM Studios that brands the show with a memorable melody along with talent and production. According to several studies, jingles can be the "sledgehammer" in the brand distinction assets toolbox.
Fitz, host of Country Top 40 said, "Building on the foundation that Bob Kingsley created on the Country Top 40 it was time to put my fresh coat of paint on the show as we aim to appeal to a broader audience and look to the to the future of country music, I knew we needed a new jingle sound to help identify the Countdown and build excitement and momentum. I had to call TM Studios. They practice what they preach, and they over-delivered the IT factor with so many options. When I received the package, it felt like Christmas morning."
TM Studios Creative Director and COO Dave Bethell added, "As country music is going through changes that are attracting new and younger fans, our aim for CT40 was to capture elements of this shift, while retaining the traditions and instruments that make country music great. We recruited fresh vocalists, authentic country musicians, even huge recording artists and reality TV stars -- recorded live in Nashville, Dallas, and Los Angeles.
Hear a montage of the new Country Top 40 jingle package here.
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