Home Login RADIO ONLINE RSS Facebook
Advertisement

Lemonada Announces Comedy Podcast with Melissa McCarthy


''Hildy the Barback and the Lake of Fire''
''Hildy the Barback and the Lake of Fire''

Lemonada Media has announced a new scripted comedy podcast, "Hildy the Barback and the Lake of Fire," starring actress Melissa McCarthy as Hildy. Written by Ben Falcone and Steve Mallory, the 8-episode fictional series will premiere on October 25, with new episodes airing every Friday.

The new podcast will feature a lineup of celebrity voices including Octavia Spencer as the narrator, Glenn Close as the announcer, Allison Janney as "Gorwan the Dragon," Joel McHale as "Dra-ell The Usurper," Jim Rash as "Drith" and Ben Falcone as "Urgrall the Horned One."

In a joint statement, McCarthy and Falcone, shared, "When Ben pitched me Hildy the Barback and the Lake of Fire he said, 'It's a medieval comedy where you battle dragons and an evil sorcerer, while still running the family tavern - and deal with issues like sexually narcissistic centaurs.' I said, "That will look amazing." and he said, 'No, it's a podcast/radio play, so you'll only hear it. Also, each episode will have an original song, so it will be a tremendous amount of work and we'll be lucky to break even.' I looked at my hubby and said, 'That sounds batshit crazy. I'm in.' So, we suckered in a bunch of our talented friends, and Hildy was born. We are so excited to share it with the world."

"Melissa and Ben had us on the edge of our seats with this series, which is so fun and fresh and merges incredible talent and comedy with a female heroine - all our favorite things," shared Lemonada's CEO and Co-Founder Jess Cordova Kramer.

"We are so eager to support the launch of this series, which brings such an unexpected vibe to shake up the world of audio fiction. It's so clear what a passion project it is for Melissa and Ben, and we have had so much fun working with their team," adds Lemonada's Senior Vice President of Marketing, Lizzie Breyer Bowman.

The first two episodes of "Hildy the Barback and the Lake of Fire" will be available on Friday, October 25 on all major podcast platforms, with new episodes released weekly.

Advertisement

Latest Radio Stories

Radio Deals Hit $55.9 Million YTD, Led by Lincoln Sale
BIA Advisory Services
BIA Advisory Services
BIA Advisory Services has released its updated March 2026 Broadcast Media Transactions Report, showing continued deal activity across the radio sector both for the month and year-to-date. According to BIA, radio transactions totaled $25.0 million in March, spanning 60 station sales. Year-to-date, radio More

Richards Named PD for Eagle & Lone Star 92.5 Dallas
Vince Richards
Vince Richards
iHeartMedia Dallas has named Vince Richards Program Director for Rock KEGL (97.1 The Eagle) and Classic Rock KZPS (Lone Star 92.5), effective immediately. Richards will oversee strategy, execution and day-to-day programming for the two rock stations in the Dallas cluster. He will report to Marc Sherman, More

Creative Drives Sales More Than Marketers Think
Cumulus Media | Westwood One
Cumulus Media | Westwood One
A new analysis from the Cumulus Media | Westwood One Audio Active Group finds a significant gap between how marketers perceive advertising effectiveness and what actual sales data shows, particularly when it comes to the impact of creative and targeting. The findings draw on a February 2026 survey of 304 More
Advertisement

APM, StreamGuys Launch Public Radio Ad Network
APM and StreamGuys
APM and StreamGuys
American Public Media (APM) and StreamGuys have partnered to launch Inform Media Network, a new underwriting and sponsorship marketplace designed to help local public radio stations grow digital revenue. The network provides a centralized national sales platform that enables stations to monetize unsold More

Former Kansas City Radio Exec Dave Alpert Dies at 66
Dave Alpert
Dave Alpert
Former Kansas City radio executive Dave Alpert, who led local stations under Audacy during its earlier years as Entercom, has died following a battle with cancer. He was believed to be 66. Alpert served as Senior Vice President and Market Manager for the company's Kansas City cluster, a role he held from More

MIW Extends Deadline for Country Mentorship Program
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW) has extended the application deadline for its third annual "Mentoring and Inspiring Women in Country Radio" Mentorship Program, presented in partnership with Country Radio Broadcasters (CRB). Originally set to close earlier, the deadline has been pushed to More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement