CMG Radio Orlando Unveils New Spanish Format
| RADIO ONLINE | Thursday, October 17, 2024 |
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 WOEX (Hits 96.5) Orlando |
Cox Media Group Radio in Orlando relaunches WOEX (Exitos 96.5) as "Hits 96.5." The format change took Thursday at 4pm. The station will be Adult Contemporary and will feature English pop music from the 80s, 90s, and 2000s. On-air hosts will be Spanish speaking. Hits 96.5 will play artists such as Ed Sheeran, Whitney Houston, Adele, Michael Jackson, Shakira, Adam Levine and others. The station's lineup will include: Epi (6-10am ET), Liliani (10am-2pm), Luis Angel (2-7pm) and Martica (7-12pm).
"Our responsibility as broadcasters is to serve our community - our entire community," said CMG Radio Orlando Vice President and Market Manager JC Campese. "As Central Florida continues to grow, our community has asked for a station like Hits 96.5, and we're proud to deliver this exciting new brand on the largest broadcast signal in the Orlando market."
"We're thrilled to bring Hispanics in Orlando the music they grew up with from the 80s, 90s and today, but with on-air personalities speaking to them in Spanish," added Director of Branding and Programming Raymond Hernandez. "We want to break out of the usual Latin formats and deliver music and content in the way Hispanics are accustomed to in their countries of origin."
