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Former Badgers Coach Barry Alvarez Joins ESPN Madison


Barry Alvarez
Barry Alvarez

Former Wisconsin Badgers head coach and Director of Athletics Barry Alvarez joins WTLX-FM (ESPN Madison) and Good Karma Brands as an on-air host and brand ambassador. He will be featured across ESPN Wisconsin programming, including weekly appearances on "The Great Dane Huddle" on ESPN Madison with former Badgers Derek Engler and Tarek Saleh.

Good Karma Brands founder and CEO Craig Karmazin commented, "Barry's significance to the Wisconsin sports landscape and to Good Karma Brands can't be overstated. I would not have visited Wisconsin as a college student and eventually started a company here had it not been for the way he and Pat Richter transformed the Wisconsin football program. To add a teammate with his leadership skills, experience, knowledge and passion is a huge win for our fans, advertising partners, ESPN Madison, and all of GKB."

Alvarez lead the transformation of Wisconsin Athletics during his tenure as both head football coach (1991-2005) and Director of Athletics (2004-2021). Under his leadership, the school won 74 Big Ten championships, 16 national team championships, and three Rose Bowl titles. He was inducted into both the UW Athletic Hall of Fame and College Football Hall of Fame in 2010. In 2022, the field at Camp Randall Stadium was renamed "Barry Alvarez Field" in recognition of his decorated career.

Engler and Saleh, who have hosted a season show on ESPN Madison for more than 20 years, were both coached by Alvarez and part of Wisconsin's 1994 Rose Bowl championship team. Saleh was inducted into the UW Athletic Hall of Fame earlier this year.

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