True Crime Podcast Listeners Triple in Five Years

RADIO ONLINE | Wednesday, November 20, 2024

Edison Research

The true crime genre has seen exponential growth in podcasting, positioning itself as a dominant category among American listeners, according to the newly released True Crime Consumer Report from Edison Research and audiochuck. Data from Edison Podcast Metrics highlights how the audience for true crime podcasts has expanded significantly over the past five years.

In 2019, an estimated 6.7 million Americans aged 18 and older listened to true crime podcasts weekly. This number has nearly tripled, reaching over 19.1 million in 2024. True crime now ranks as the third most popular podcast genre in the U.S., surpassing sports and trailing only comedy and society & culture.

True crime podcasts captivate listeners with their storytelling, suspense, and insights into criminal psychology. Key findings reveal that:

• 50% of listeners are drawn to the genre for its suspense and thrill.

• 49% appreciate the psychological exploration of criminal events, while 48% enjoy forensic science elements.

• A significant portion of listeners also values the advocacy inherent in true crime coverage, with many feeling compelled to support victims or share cases to raise awareness.

Beyond entertainment, true crime podcasts have proven to be catalysts for social change. Listeners are over three times more likely than non-listeners to donate to related causes, sign petitions, or even provide tips to aid investigations. Notable cases, like the exoneration of James Reyos following a feature on the popular podcast Crime Junkie, underscore the genre's transformative potential.

The report emphasizes opportunities for further growth by focusing on victim-centered storytelling and topics that resonate deeply with audiences, such as local cases, high-profile crimes, and the psychology behind criminal actions. Podcasts like Crime Junkie, ranked among the most popular in the U.S., illustrate the genre's ability to attract and sustain large audiences.

As the demand for true crime content continues to rise, creators and brands associated with these podcasts are poised to benefit from the genre's unique blend of education, advocacy, and intensive audience engagement.