WRXS (Pure Oldies 106.9) Launches Non-Stop Christmas Music

WRXS-FM (Pure Oldies 106.9) in Milwaukee

Milwaukee's WRXS-FM (Pure Oldies 106.9) is launching its annual tradition of festive programming with "WRXS-mas," offering a dedicated lineup of classic holiday music. Beginning today, November 22, WRXS-mas will feature non-stop Christmas songs and carols from iconic artists such as Bing Crosby, Elvis Presley, Frank Sinatra, Perry Como and Dean Martin.

The station promises to transport listeners back to the nostalgic sounds of their childhood holidays, airing the festive programming daily through Christmas and beyond.

This year, WRXS is also giving listeners a chance to win a limited-edition Pure Oldies 106.9 Christmas ornament by registering on the station's website at pureoldies1069.com.

WRXS-mas is presented in partnership with Stein's Garden & Home, the Milwaukee Repertory Theater's production of A Christmas Carol, and the Wild Lights display at the Milwaukee County Zoo.

Latest Radio Stories

Borrell: Digital Ad Growth Slows, Share Battle Rises

Borrell

Local digital advertising is entering a slower growth phase after two decades of rapid expansion, according to the executive summary of Borrell 2026 Annual Digital Benchmarking Report. The report finds year-over-year growth has dropped to low single digits and is expected to fall below 3% by 2029, More

Townsquare, Broadway Media Form Digital Ad Deal

Townsquare Media

Townsquare Media has announced a digital advertising partnership with Broadway Media aimed at expanding data-driven marketing capabilities and revenue opportunities. Under the agreement, Townsquare's digital division, Townsquare Ignite, will provide Broadway Media with More

Bob Heymann to Speak at MFM Financial Forum

MFM Financial Forum

Media Services Group Managing Director Bob Heymann will speak at the Media Financial Management Financial Leaders Forum in San Antonio on May 18. Heymann will participate in a session titled "Let's Make a Deal...or Not!" presented by the Washington, DC-based firm Bond & Pecaro. The session will be moderated More

Seaboard Networks to Syndicate ''Hard Rock Nights''

''Hard Rock Nights''

Seaboard Networks will distribute "Hard Rock Nights with Brian Basher," marking a syndication deal for the long-running weekly rock program hosted by Brian Basher. The show, which debuted in 2010, will be offered to stations on a barter basis as part of Seaboard's programming More

Max Media Promotes McKay, Hoyt in Coastal Virginia

Barry McKay

Max Media has announced a pair of programming promotions affecting two of its Coastal Virginia stations, Country WGH (97.3 The Eagle) and AC WTWV (92.9 The Wave) in Norfolk-Virginia Beach. Barry McKay (pictured) has been elevated from his midday role on 97.3 The Eagle to Program Director/Brand Manager More

Programmatic Audio Buying Doubles Since 2022

Cumulus Media and Westwood One

A new study highlighted by Westwood One shows programmatic audio advertising has surged to record levels, with adoption among agencies and advertisers more than doubling over the past four years. According to research from Advertiser Perceptions, 82% of agencies and advertisers now buy audio More

Return to Menu

WRXS (Pure Oldies 106.9) Launches Non-Stop Christmas Music

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ^®

WRXS (Pure Oldies 106.9) Launches Non-Stop Christmas Music

Latest Radio Stories

Follow us on:

Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®