KAB Launches Trust Campaign to Highlight Local Journalism

RADIO ONLINE | Tuesday, November 26, 2024

Kansas Association of Broadcasters (KAB)

The Kansas Association of Broadcasters (KAB) has unveiled the KAB Trust Campaign: "Rooted in Community, Committed to Truth," aimed at reinforcing public trust in local broadcasters as reliable sources of news and information. The initiative comes amid growing concerns about misinformation in the media landscape.

KAB President Allison Mazzei emphasized the critical role of Kansas broadcasters in delivering accurate and timely information. "Broadcasting is built on trust, accountability, and community connection," Mazzei stated. "This campaign reminds Kansans of the unique value broadcasters provide-delivering accurate, timely, and trustworthy information in an era of misinformation."

In collaboration with KMBC and Hearst Television, KAB developed a suite of resources for Kansas stations to customize and use at no cost. These include:

• Radio & TV Spots: Ads tailored to highlight the trustworthiness of local broadcasters.

• Digital Assets: Social media and website graphics to engage online audiences.

• No-Cost Participation: Resources are freely available to ensure accessibility for all member stations.

Stations are encouraged to customize and air the materials before the campaign's December 1, 2024, deadline. Audiences can learn more about the campaign here.

Justin Antoniotti, KAB Board Director and President & General Manager of KMBC, underscored the importance of local broadcasters in their communities. "We work every day to earn the trust of families by keeping them safe, informed, and entertained," Antoniotti said. "This campaign reflects the commitment local broadcasters make to our communities and highlights how we differ from social media and cable outlets."

The Trust Campaign also seeks to emphasize the vital role broadcasters play in local life, from covering community events to providing emergency updates. Mazzei highlighted the unique connection between broadcasters and their audiences, stating, "Local broadcasters aren't just information providers; they're part of the community fabric. This campaign celebrates that connection and reaffirms our commitment to public trust."