vCreative Partners with Orbyt Media for Canadian Expansion

RADIO ONLINE | Tuesday, December 10, 2024 | 4:32pm CT

Orbyt Media and vCreative

vCreative, a provider of media workflow software for the radio industry, has entered into a partnership with Orbyt Media for ad sales and affiliate representation across Canada. Under the agreement, Orbyt Media will serve as vCreative's market development partner in the region, promoting its suite of tools including vPPO, vProMedia, vPromotions, PromoSuite Next and PromoSuite Mail.

The collaboration aims to bring vCreative's innovative solutions to Canadian broadcasters, helping them streamline creative production, events, promotions, and workflows both locally and across markets. Already widely used by radio professionals in North America, vCreative's tools are designed to improve operational efficiency and foster collaboration.

vCreative CEO Mary DelGrande expressed enthusiasm about the partnership: "We look forward to partnering with Orbyt Media to broaden our presence in the Canadian market. Their deep industry expertise, extensive network of broadcast partners, and strong reputation for delivering exceptional solutions perfectly complement vCreative's mission to deliver time-saving tools to the broadcast industry."

Orbyt Media Affiliate Specialist Heather Edwards shared similar optimism: "We are excited to bring vCreative's world-class tools to Canadian broadcasters. Their innovative software solutions are already transforming workflows for stations across North America, and we're confident that vCreative will have an equally profound impact on the Canadian radio market."