Lemonada Media Partners with Gretchen Rubin Media

RADIO ONLINE | Wednesday, December 11, 2024

Gretchen Media and Lemonada Media

Lemonada Media, a podcast network known for creating content to "make life suck less," has announced a partnership with Gretchen Rubin Media to handle ad sales and distribution for its podcasts, beginning January 1, 2025. The collaboration will include Rubin's flagship series, "Happier with Gretchen Rubin," and expand to include "Happier in Hollywood" and "Side Hustle School" later in the year.

The partnership marks a significant milestone for Gretchen Rubin Media, led by bestselling author Gretchen Rubin. "Happier with Gretchen Rubin" -- a weekly podcast offering research-backed strategies for happiness and productivity -- will join Lemonada's roster, bolstering its offerings in mental health and self-improvement content.

"I can't think of a better way to start the new year than by partnering with Gretchen Rubin Media to continue our mission of creating and amplifying audio content that makes life suck less," said Lemonada Media Co-Founder and CEO Jessica Cordova Kramer. "Gretchen Rubin has been a pioneer in bringing actionable and accessible happiness research to the masses, and we couldn't be more excited to work with the Gretchen Rubin Media team to support their mission of helping people live better, more intentional lives."

Rubin expressed similar enthusiasm, saying, "As we enter the tenth year of the Happier with Gretchen Rubin podcast, I'm proud of what we've done and thrilled to join the Lemonada family. They're behind some of my favorite shows. I can't wait to bring Happier with Gretchen Rubin to even more people in 2025 and beyond."

The series, which Rubin co-hosts with her sister Elizabeth Craft, has been a staple in the personal development podcast space since 2015, offering listeners a blend of practical insights and evidence-based advice. Rubin's bestsellers, The Happiness Project and Better Than Before, laid the foundation for the podcast's success.

Joining "Happier with Gretchen Rubin" on Lemonada's network are two additional shows from Gretchen Rubin Media. "Happier in Hollywood," hosted by Liz Craft and Sarah Fain, delves into life and work in the entertainment industry, while "Side Hustle School," hosted by Chris Guillebeau, provides inspiration and strategies for entrepreneurial listeners.