Home Login RADIO ONLINE RSS Facebook
Advertisement

Radio Playing a Vital Role in Covering L.A. Wildfires


Los Angeles Wildfires
Los Angeles Wildfires

As wildfires, including the significant Pacific Palisades and Eaton fires, continue to spread across Los Angeles County, local radio stations have stepped up as essential sources of information amidst power outages and sweeping evacuations. The stations are playing a critical role in providing continuous updates on evacuation protocols, road closures, and the ever-changing conditions of the wildfires.

The fires, exacerbated by strong winds since Tuesday, have enveloped Los Angeles in a so-called "ring of fire," significantly impacting tens of thousands of acres and prompting extensive evacuations. As of the latest updates, over 140,000 residents are without electricity, and more than 70,000 have been evacuated due to the fires which have already claimed two lives and caused damage to over 1,000 structures, as reported by Los Angeles County Fire Chief Anthony Marrone.

Amidst this crisis, many residents have turned to their car radios for reliable updates due to erratic cell service. All-news stations such as Audacy's KNX-AM and iHeartMedia's KFI-AM quickly began extensive coverage of the unfolding events. KNX-AM has deployed reporters across the affected areas to provide on-the-ground reports, including poignant stories from residents grappling with the destruction of their homes.

The collaborative effort between NPR affiliate KPCC (LAist) announced on January 7 and CBS News & Stations has proven instrumental, utilizing their partnership to broadcast crucial information and live updates from KCAL-TV. This joint venture has been essential in keeping the community informed as conditions evolve.

Adding to the coverage, consistent weather updates have been a cornerstone of radio broadcasts, with meteorologists closely monitoring the wind patterns that dictate the path of the destruction.

In response to the escalating crisis, California Governor Gavin Newsom declared a state of emergency, and President Joe Biden addressed the situation during a press conference, extensively covered by radio. The roads throughout the affected areas have seen unprecedented traffic, with reports of residents abandoning their vehicles as the fires approach.

FCC Chairwoman Jessica Rosenworcel released a statement in light of the federal emergency declaration for California, expressing deep concern for those affected and reaffirming the FCC's readiness to assist in maintaining communication infrastructures.

Similarly, Patricia Harrison, President and CEO of the Corporation for Public Broadcasting, emphasized the vital role of local public media in delivering critical and lifesaving information to the community. She highlighted the ongoing commitment to support public media outlets as they provide indispensable services to the more than 18 million people facing the threat of wildfires.

Advertisement

Latest Radio Stories

Jim Lyke Returns to SBS as AIRE Executive VP
Jim Lyke
Jim Lyke
Spanish Broadcasting System has appointed Jim Lyke as Executive Vice President of Network Radio and National Digital Sales for AIRE Radio Networks, marking his return to the company nearly a year after departing for a role at Nueva Network. Lyke previously served as Senior Vice President of Network Audio More

Report: Black Buying Power to Top $2.1 Trillion in 2026
Katz Radio Group
Katz Radio Group
Black Americans now account for 49.2 million people, or 14.4% of the U.S. population, and their economic influence continues to grow, according to a new analysis from the Katz Radio Insights & Analytics team. The report, The Importance of the Black American Consumer 2026, More

iHeartRadio Named Media Partner of iFlag
iFlag and iHeartRadio
iFlag and iHeartRadio
The International Flag League (iFlag), formerly known as USA Flag and billed as the world's largest flag football tournament organization, has named iHeartRadio as its official media partner. Under the agreement, iFlag will work with iHeartRadio and its parent company iHeartMedia on a cross-marketing More
Advertisement

BIA, AdApt Partner on AI Sales Platform
AdApt and BIA Advisory Services
AdApt and BIA Advisory Services
BIA Advisory Services and AdApt Media Sales have announced a strategic partnership to integrate local advertising market data into sales technology used by media organizations. Under the agreement, AdApt will incorporate BIA's market-specific revenue forecasts into its AI-enabled sales platform. The More

Black Effect Fest to Return to Atlanta on April 25
Black Effect Podcast Festival
Black Effect Podcast Festival
iHeartMedia and Charlamagne Tha God have announced the return of the Black Effect Podcast Festival, set for April 25 from noon to 8pm ET at Pullman Yards in Atlanta. Now in its fourth year, the event will bring together Black podcasters, creators and fans for a full day of live podcast tapings, panel More

MIW Study: Women Gain in GM, Programming Roles
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW)
Mentoring and Inspiring Women in Radio (MIW) has released its 25th Annual Gender Analysis Study, charting the progress of women in radio management roles across the U.S. The long-running study, compiled from raw data collected by PrecisionTrak, tracks women serving as General Managers, Sales Managers, More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement