iHM/Salt Lake City Names Joyce Wirthlin Market President

RADIO ONLINE | Friday, January 17, 2025

Joyce Wirthlin

iHeartMedia appoints Joyce Wirthlin as Market President for its six-station cluster in Salt Lake City, effective immediately. Since joining iHeartMedia in 1998, Wirthlin has risen through the ranks, initially serving as Vice President of Sales before her recent role as Senior VP of Sales. Prior to iHeartMedia, she was a senior account executive for Citadel Communications. She succeeds Judy Copier, who became Region President for iHeart's Central Florida markets in August.

iHeartMedia Division President Nick Gnau expressed his confidence in Wirthlin's leadership abilities, emphasizing her profound market knowledge and team-building expertise. "Joyce has always impressed me with her leadership and the culture she has built with her team. I have no doubt that she will propel our team in Salt Lake City to the next level," said Gnau.

Reflecting on her appointment, Wirthlin stated, "I am deeply honored to be appointed Market President of iHeartMedia Salt Lake City and grateful for the trust placed in me to lead this exceptional team. The people here are the core of our success. Together, we are eager to build upon our achievements and continue to shape the future of media in Salt Lake City."