Eastlan Hosts Free Webinar on AI for Crafting Radio Ads

RADIO ONLINE | Tuesday, February 4, 2025 | 8:48pm CT

In a move to bolster radio advertising efficacy, Eastlan Ratings has announced a complimentary webinar slated for February 20 designed to empower radio copywriters with advanced AI tools for ad creation. This initiative underscores Eastlan's commitment to enhancing radio advertising through innovative technology.

The webinar, led by Scott Phillips, Eastlan's Director of Client Satisfaction, will focus on demonstrating the use of accessible AI tools to develop engaging and resonant ad copy. Phillips will also introduce participants to AI-generated voices, a cutting-edge technology aimed at capturing listener attention and enhancing engagement.

Scheduled to take place at 11am PT, the session is open to all radio copywriters at no cost. Interested parties can register for the event here.

"We recognize the key to our success is incumbent on us helping radio campaigns be more successful," remarked Eastlan President Mike Gould. "It starts with data that helps to target campaigns but it is the creative that makes the magic happen. Scott has a superb grasp of how to transform big, scary AI into the best friend of every radio seller entrusted with creating great radio ads."

This educational endeavor by Eastlan highlights the potential of AI in transforming traditional radio ad production into a more dynamic and impactful process.