Yaman Coskun Returns to Radio Creative with yaman.AI

RADIO ONLINE | Monday, February 10, 2025 | 11:12am CT

Yaman Coskun

Yaman Coskun, the founder and former CEO of Yamanair Creative, has announced the launch of his new venture, yaman.AI. This hybrid commercial creative services company blends human creativity with artificial intelligence to enhance offerings for radio sellers, branders, agencies and podcasters.

The newly established yaman.AI aims to revolutionize local-direct advertising with a suite of services that includes creative consultations, training and production across various media from audio and video to jingles and digital branding packages. A standout feature of the new company is yaman.PI (Performance Intelligence), a creative testing tool that provides scoring and feedback to optimize local campaigns.

Coskun, a veteran in the radio industry, has a track record of success that dates back to his contributions to iHeartMedia's Creative Services Group in 2004 and the launch of Cash-by-Creative in 2007. His innovations have impacted radio advertising across the U.S., making him a respected figure in the industry.

"yaman.AI is the first AI-supported creative service designed and spearheaded by an actual group of industry creative vets. It is where the best of artificial intelligence meets the best of human intelligence," Coskun explained. He emphasized the personalized nature of the service, noting, "Yes, we provide one of the world's best self-serve AI spot creation tools. But our prime directive is to provide custom creative campaigns with sales support from my team and myself. That includes me going on virtual sales calls. This is a true partnership - The way we are wired to operate and succeed. It is what Radio needs today."

Scott Herman, CEO of SHH Media Management, praised Coskun's creative prowess: "When we partnered up with Yaman at CBS his creative magic, coupled with his passion, made us a ton of new money. He is the ideal partner for any radio station looking to increase their local direct dollars."