Reelworld Celebrates 30 Years with a Fresh Brand
| RADIO ONLINE | Wednesday, February 19, 2025 | 9:51am CT |
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 Reelworld |
In a move that marks three decades in the audio branding industry, Reelworld has unveiled an update to its brand identity. The Seattle-based company, known for its pioneering work in creating jingles and audio identities for global radio brands, announced this significant transformation in celebration of its 30th anniversary.
Reelworld CEO Mike Thomas shared, "For over 30 years we have been leaders and innovators in sonic branding, from radio jingles and imaging services to creating signature audio identities for some of the most-heard brands on the planet. It's uniquely inspiring and satisfying to celebrate this milestone by reimagining and elevating our own brand identity and I'm excited for the world to hear what the next chapter of Reelworld sounds like."
The redesign was crafted by Reelworld's in-house design team, who paid homage to the company's heritage while embracing a forward-looking aesthetic. Additionally, the launch includes a new sonic identity, collaboratively produced by Erik Huber, Co-founder and Creative Director.
The updated branding is being rolled out across all digital platforms and marketing materials starting Wednesday.
