AI Adoption in Broadcasting Sees Significant Growth

RADIO ONLINE | Thursday, February 20, 2025 | 4:30pm CT

Haivision 2025 Broadcast Transformation Report

The use of artificial intelligence in broadcasting has surged over the past year, according to Haivision's newly released 2025 Broadcast Transformation Report. The report, based on a survey of 874 global broadcasters and media professionals, highlights AI as a rapidly growing force in the industry, with adoption more than doubling since last year.

According to the survey, 25% of broadcasters now utilize AI in their workflows, a sharp increase from just 9% in 2024. Additionally, 41% of those not currently using AI indicated plans to implement the technology within the next two years. However, nearly half (48%) of respondents stated they have no plans to adopt AI at this time.

AI is expected to have a profound impact on the broadcasting industry over the next five years. When asked about transformative technologies, 64% of respondents ranked AI and machine learning as the most significant, ahead of 5G (60%) and 4K UHD (28%).

"The findings in this year's Broadcast Transformation Report reveal both the exciting innovations and the persistent challenges facing broadcasters today," said Marcus Schioler, Vice President of Marketing at Haivision. "From the continued expansion of SRT, 5G, and AI to the measured adoption of cloud technologies, broadcast ecosystems are evolving to leverage new tools that drive efficiency, enhance production quality, and future-proof their operations."

Among the key benefits of AI, 45% of respondents cited efficiency and productivity gains through automation, while 42% pointed to automated translation and closed captioning. AI's potential for content creation was also recognized, with 36% of respondents believing it will play a role in future production.

Despite AI's growing adoption, the industry still faces hurdles, including budget constraints and hiring qualified staff, which were identified as top challenges in the report.

Beyond AI, the report also detailed shifts in other broadcast technologies. The use of 5G in live video transmission continues to grow, with 76% of broadcasters relying on 5G cellular networks, while cloud adoption remains widespread but limited in scale, as 49% of respondents use it for less than a quarter of their workflows.