Cumulus Integrates AI-Powered Spec Spot Production Tech

RADIO ONLINE | Monday, February 24, 2025 | 11:09am CT

Cumulus Media

Cumulus Media has expanded its suite of creative resources with the introduction of SPECai, an AI-powered spec spot production tool. The award-winning technology is now part of Cumulus Creative Concierge, the company's full-service creative resource for advertisers.

By incorporating SPECai, Cumulus Media aims to enhance the capabilities of its local advertising executives, blending AI-driven efficiency with expert-led creative production. The AI tool generates fully produced spec spots in both English and Spanish, including regional accents, allowing account executives to quickly deliver high-quality, engaging ads to advertisers.

"Creative is the key to successful advertising, and SPECai gives our sales teams a powerful tool to bring ideas to life instantly," said Dave Milner, President, Operations, Cumulus Media. "By generating high-quality spec spots in seconds, AI helps advertisers quickly hear how their message could sound on our stations. At the same time, our full-service creative team continues to craft custom campaigns designed for maximum impact."

He added, "Together, these resources ensure that our advertisers get the best of both worlds-speed and innovation through AI, plus expert-driven storytelling that makes their brand stand out."