Nueva Network Unveils 'Que Onnda,' Latino Audio Platform

RADIO ONLINE | Tuesday, March 11, 2025 | 11:44am CT

Que Onnda

Nueva Network, an independent Spanish-language audio network, has introduced Que Onnda, the first Latino audio-digital platform. Announced during the Audioverse Upfront event in New York City, this initiative combines radio, streaming, podcasts, social media, and artificial intelligence to innovate how brands and content creators connect with Latino audiences.

"Que Onnda is more than just a platform -- it's a movement," stated Jose Villafane, CEO of Nueva Network. "We are pioneering a new era in Latino media, blending tradition with digital innovation to provide an authentic, culturally rich experience that speaks directly to our audience."

Que Onnda is kicking off its cultural outreach with the New Latino Artist of the Year campaign, a groundbreaking talent search set to begin on March 17th. This initiative places fans at the forefront, allowing them to nominate, vote, and promote the next big Latino music superstar. The campaign will culminate during Hispanic Heritage Month in September, with the winner receiving a $25,000 cash prize, a $1 million radio promotional campaign, and a national platform to showcase their music.

The platform also revealed major upcoming campaigns aimed at bolstering engagement and celebrating Latino culture, including:

• Copa Superfans & The Road to Mundial 2026, a search for the ultimate futbol superfan.

• Que Onnda Latino Podcast Awards, recognizing influential Latino voices in the podcasting sector.

• Fired Up! Latino Influencers for Change Summit, highlighting content creators who are making significant social and cultural impacts.

"Que Onnda amplifies Latino voices across multiple platforms," commented Rene Alegria, Chief Innovation Officer of Nueva Network. "We're setting a new industry standard with First-Party data, deep audience insights, and national reach."

With Latino podcast listenership having surged 95% over the past five years, Que Onnda is launching 32 original podcasts by May, covering genres like entertainment, true crime, and paranormal. Additionally, the A.I. Business Builder initiative was introduced to help Latino entrepreneurs leverage AI technology for marketing and sales, enhancing their potential to grow and succeed in the market.

Que Onnda's approach also includes the creation of a comprehensive data ecosystem that will provide valuable first-party user data. This will offer advertisers unprecedented insights into the U.S. Hispanic audio-digital audience, enabling the creation of highly targeted and resonant marketing campaigns.