Home Login RADIO ONLINE RSS Facebook
Advertisement

Flightpath and YEA Networks Forge New Partnership


Flightpath and YEA Media Group
Flightpath and YEA Media Group

Flightpath, a provider of predictive analytics for on-demand media, enters a new partnership with YEA Networks, aiming to enchance the monetization of podcast content. This collaboration will integrate Flightpath's forecasting tools into YEA Media Group's podcast portfolio, providing them with advanced capabilities to boost profitability and streamline operations.

Flightpath's technology offers podcast networks precise visibility into future inventory and campaign performance, which empowers their sales and operations teams to maximize monetization opportunities and achieve consistent results for advertisers. The advanced predictive analytics, including trusted availability forecasts and campaign performance predictions, are designed to help networks like YEA unlock new revenue streams and enhance operational efficiencies.

YEA Networks, known for its diverse podcast lineup, will leverage Flightpath's analytics to obtain deeper insights into inventory and campaign metrics. This integration aims to scale YEA Media Group's operations effectively and offer advertisers more targeted and effective advertising solutions.

"We're thrilled to partner with Flightpath and bring the power of predictive analytics to our podcast network," stated Shawn Nunn, President of YEA Media Group. "This collaboration not only enhances our ability to serve our clients more effectively but also allows us to work with a company that truly understands the nuances of our business. Flightpath's tailored solutions will help us navigate our unique challenges and unlock new opportunities for growth."

Laurie Belleau, Chief Revenue Officer at Flightpath, also expressed enthusiasm about the partnership, stating, "We couldn't be more excited about this partnership with YEA Networks. At Flightpath, we don't believe in one-size-fits-all solutions - we take a hands-on, collaborative approach, ensuring our technology aligns with each partner's strategy and goals. Our team is fully committed to supporting YEA Networks in streamlining their operations, maximizing revenue, and laying the groundwork for continued growth and future expansion."

Advertisement

Latest Radio Stories

Study: Broad Ad Reach Key to Driving Brand Growth
Cumulus Media |  Westwood One
Cumulus Media | Westwood One
New marketing research suggests advertisers looking for long-term growth should focus on reaching a broad audience rather than concentrating heavily on consumers who are already in the market to buy. The findings are highlighted in a new Cumulus Media | Westwood One Audio Active Group analysis from Pierre More

Mary Louise Kelly Stepping Down as NPR Host
Mary Louise Kelly (photo credit: Mike Morgan, NPR)
Mary Louise Kelly (photo credit: Mike Morgan, NPR)
Mary Louise Kelly is stepping down as co-host of NPR's "All Things Considered" and host of the network's "Sources & Methods" podcast after more than eight years in the ATC anchor chair. The week of November 2 will be Kelly's final week as co-host of "All Things Considered," while she will sign off from More

Radio Ads Reach Consumers Ready to Act
Katz Radio
Katz Radio
Consumers influenced by radio advertising are more likely to be planning purchases and activities across several high-value categories than consumers influenced by advertising overall, according to a new analysis from Katz Radio Group. For its latest "Sound Answers" report, Katz More
Advertisement

Hubbard Launches 'Bull Classics' in Seattle
KPNW-FM-HD2 (Bull Classics)/Seattle
KPNW-FM-HD2 (Bull Classics)/Seattle
Hubbard | Media That Connects has launched "Bull Classics," a new Classic Country format airing on KKNW-AM (1150) and KPNW-FM-HD2 (98.9) in Seattle. The format features Country favorites from artists including George Strait, Alan Jackson, Reba McEntire, Garth Brooks, Brooks & Dunn, Shania Twain and Toby More

Compass Media Lands Pac-12 Championship Audio Rights
Compass Media Networks
Compass Media Networks
The Pac-12 Conference and Playfly Sports have entered into a multi-year partnership with Compass Media Networks for the exclusive national audio rights to the conference's football and men's and women's basketball championship events. Under the agreement, Compass Media Networks will produce, broadcast More

Connoisseur to Sell WQCM to Family Life Ministries
WQCM-FM/Hagerstown-Chambersburg
WQCM-FM/Hagerstown-Chambersburg
Connoisseur Media has reached an agreement to sell WQCM-FM, licensed to Greencastle, PA and serving the Hagerstown-Chambersburg market, to Family Life Ministries. The transaction is subject to FCC approval and is expected to close during the fourth quarter. Financial terms were not More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement