Home Login RADIO ONLINE RSS Facebook
Advertisement

Flightpath and YEA Networks Forge New Partnership


Flightpath and YEA Media Group
Flightpath and YEA Media Group

Flightpath, a provider of predictive analytics for on-demand media, enters a new partnership with YEA Networks, aiming to enchance the monetization of podcast content. This collaboration will integrate Flightpath's forecasting tools into YEA Media Group's podcast portfolio, providing them with advanced capabilities to boost profitability and streamline operations.

Flightpath's technology offers podcast networks precise visibility into future inventory and campaign performance, which empowers their sales and operations teams to maximize monetization opportunities and achieve consistent results for advertisers. The advanced predictive analytics, including trusted availability forecasts and campaign performance predictions, are designed to help networks like YEA unlock new revenue streams and enhance operational efficiencies.

YEA Networks, known for its diverse podcast lineup, will leverage Flightpath's analytics to obtain deeper insights into inventory and campaign metrics. This integration aims to scale YEA Media Group's operations effectively and offer advertisers more targeted and effective advertising solutions.

"We're thrilled to partner with Flightpath and bring the power of predictive analytics to our podcast network," stated Shawn Nunn, President of YEA Media Group. "This collaboration not only enhances our ability to serve our clients more effectively but also allows us to work with a company that truly understands the nuances of our business. Flightpath's tailored solutions will help us navigate our unique challenges and unlock new opportunities for growth."

Laurie Belleau, Chief Revenue Officer at Flightpath, also expressed enthusiasm about the partnership, stating, "We couldn't be more excited about this partnership with YEA Networks. At Flightpath, we don't believe in one-size-fits-all solutions - we take a hands-on, collaborative approach, ensuring our technology aligns with each partner's strategy and goals. Our team is fully committed to supporting YEA Networks in streamlining their operations, maximizing revenue, and laying the groundwork for continued growth and future expansion."

Advertisement

Latest Radio Stories

Art Webb Appointed PD of KABC and KSFO
Art Webb
Art Webb
Cumulus Media has promoted Art Webb to Program Director for News/Talk KABC in Los Angeles and KSFO in San Francisco. Webb, who has served as Assistant Program Director and Executive Producer for the stations since 2017, succeeds Luis Segura, recently named Operations Manager for co-owned WMAL-FM in More

Nielsen, Triton Integrate Podcast Metrics in NMI
Nielsen Audio and Triton Digital
Nielsen Audio and Triton Digital
Nielsen has announced a new collaboration with Triton Digital to integrate Triton's Podcast Metrics Demos+ into its Nielsen Media Impact (NMI) planning platform, expanding how advertisers evaluate podcast audiences alongside other media channels. The integration enables brands and agencies to access More

Study: Creative Drives Nearly Half of Ad Sales
CumulusMedia | Westwood One
CumulusMedia | Westwood One
A new handbook from Cumulus Media's Westwood One Audio Active Group highlights the outsized role creative plays in advertising effectiveness, drawing on research from multiple measurement firms and marketing experts. The "Creative Best Practices Handbook," authored by Pierre Bouvard, compiles findings More
Advertisement

Nielsen Names Julie DeTraglia Insights Chief
Julie DeTraglia
Julie DeTraglia
Nielsen has appointed Julie DeTraglia as Head of Content and Strategic Insights, the company announced. In the newly created role, DeTraglia will lead strategy for Nielsen's editorial marketing content, including social media, insights articles, client communications, events, sales enablement tools and More

Cumulus Renews ''John Phillips Show'' on KABC & KFSO
John Phillips & Randy Wang
John Phillips & Randy Wang
Cumulus Media has renewed "The John Phillips Show" under a new multi-year agreement, keeping the afternoon talk program on KABC and KSFO. Hosted by John Phillips and Randy Wang, the show airs weekdays from 12-3pm on the News/Talk outlets serving Los Angeles and San Francisco. Phillips, More

Blackburn Media Taps Production Vault Platform
OrbytMedia
OrbytMedia
Orbyt Media has announced a strategic partnership connecting Blackburn Media with Production Vault, expanding access to production and imaging tools across Blackburn's radio stations in Canada. Under the agreement, Blackburn Media will use Production Vault to support station More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement