AdLarge Media Expands with Acquisition of Adalyst Media

RADIO ONLINE | Sunday, March 30, 2025 | 11:52pm CT

AdLarge Media

AdLarge Media has announced the acquisition of Adalyst Media's collection of podcasts, enhancing its fwd. network's status for female-driven content. This merger is aimed at strengthening their shared goal of elevating female voices and fostering meaningful conversations across their networks.

Adalyst Media, co-founded by Amy Wilson and Margaret Ables, began with their podcast "What Fresh Hell: Laughing in the Face of Motherhood" and has since evolved into a network of 25 podcasts targeting female and mom demographics. The company is noted for its industry connections and support for independent creators.

"We have always believed in the strength of the female-facing audience vertical, and our podcasts will benefit not just from the fwd. network's common vision, but its larger sales and ad ops teams," Amy Wilson commented on the merger. Margaret Ables added, "The fwd. network shares our commitment to independent podcasters, making it the ideal home for Adalyst's shows to thrive."

The fwd. network, under the leadership of AdLarge CEO Cathy Csukas, is recognized for championing female creators in various genres including leadership, business, comedy, and wellness. With the acquisition of Adalyst Media's podcasts, the network will now feature over 75 shows across categories such as True Crime, Wellness, Parenting, Pop Culture, and Business, significantly broadening its reach to millions of listeners each month.

"The fwd. network was built to elevate and support female creators, and welcoming Adalyst into our ecosystem is a natural next step," said Cathy Csukas. "Amy and Margaret have cultivated an incredible collection of shows that resonate with female audiences, and we're honored to continue their work by providing expanded resources, deeper brand connections, and greater monetization opportunities."