TM Studios Launches ''The Bull'' Branding Package

RADIO ONLINE | Wednesday, April 2, 2025

TM Studios

TM Studios has unveiled a new music branding package, "The Bull," designed to enhance the sound of modern Country Radio by merging the energy of CHR-style production with genuine country elements. This package promises to maintain the genre's traditional roots while introducing a contemporary sonic flair.

"The Bull" was developed in partnership with Alpha Media's KUBL (98.7 The Bull) in Portland and iHeartMedia's KWBL (106.7 The Bull) in Denver, involving their programming teams in the creation process to tailor the sound specifically to their listeners' tastes.

JoJo Turnbeaugh, Regional Senior Vice President of Programming at iHeartMedia, expressed his enthusiasm about the collaboration, stating, "Designing with the TM team was an exceptional experience. We collaborated on every detail - from the tone of the singers to the energy of the music. The new jingles have added the perfect touch of excitement to KWBL. Horns UP!"

Phil Becker, EVP of Content at Alpha Media, also praised TM Studios' approach: "TM has proven it's not luck - it's talent and customer service. What they've created has added meaningful production value to KUPL, well beyond a listener drop that's actually just someone from the sales team saying, 'I love this station!' What the team at TM does is the difference between stations that identify themselves - and stations that brand themselves."

Dave Bethell, COO of TM Studios, highlighted the dual nature of the new package, saying, "We set out to build something that felt modern but organic, polished but with grit - and most importantly, something Country listeners would feel in their bones." "The Bull" features contributions from over 30 professionals, including engineers, producers, musicians, and vocalists from Nashville, Dallas, and Los Angeles.

Available now, "The Bull" can be customized for any radio station.