SMG Inks Partnership with Donald Trump Jr. and Lara Trump

RADIO ONLINE | Monday, April 14, 2025 | 4:16pm CT

Salem Media Group

Salem Media Group, known for hosting conservative news shows in America, has unveiled a partnership that will bring Donald Trump Jr. and Lara Trump into major roles within the organization, marking a significant pivot towards expanding its influence in conservative media.

Under this new agreement, Salem Media will acquire a 30% stake in MxM News, a mobile news aggregation app co-owned by Donald Trump Jr. Additionally, a long-term services agreement has been established, where Donald Trump Jr. will collaborate with Salem on various promotional and growth initiatives, effectively positioning him as a pivotal stakeholder and strategic advisor for Salem's future.

Trump Jr. expressed his enthusiasm about the partnership, stating, "Salem Media is positioned to become the home for fearless, unapologetic conservative content. I'm excited to help grow its audience and commercial footprint while building something that pushes back against legacy media with real reach and authenticity."

Lara Trump will also play a role in this transformation, primarily focusing on the digital podcast space and contentt. She will continue to produce and host her podcast on the Salem Podcast Network while working on expanding advertiser partnerships and supporting Salem's broader business growth initiatives.

"Conservatives are hungry for media that reflects their values, faith, freedom, and family," Lara Trump remarked. "I believe in what Salem is building, and I'm proud to contribute content that speaks truth without apology and builds real cultural influence."

David Santrella, CEO of Salem Media Group, highlighted the strategic nature of these partnerships, noting their potential to transform the company's role in conservative media significantly. "These aren't just partnerships, they're power moves," Santrella said. "Donald Trump Jr. and Lara Trump bring credibility, energy, and the kind of megaphone that moves markets and shapes public opinion. Their alignment with Salem signals a massive leap forward in our ability to lead the next era of conservative media."