RedCircle, Magellan AI Team to Expand Podcast Ad Analytics

RADIO ONLINE | Thursday, April 24, 2025 | 4:39pm CT

Magellan AI and RedCircle

Podcast advertising platform RedCircle has announced a new partnership with Magellan AI, a move aimed at bolstering its analytics offerings through enhanced competitive intelligence, ad verification, and campaign performance tracking.

The collaboration provides RedCircle with access to Magellan AI's dataset, allowing the platform to monitor podcast and YouTube ad activity across the United States. This visibility gives advertisers and creators deeper insight into where and how ads are placed, enabling more informed decisions.

"Partnering with Magellan AI strengthens our ability to provide advertisers with the transparency and insights they need to invest confidently in podcasting," said Jeremy Lermitte, Co-Founder and COO of RedCircle. "With deeper analytics and market visibility, brands can better evaluate performance and optimize their spend-ensuring creators get credit and benefit from more targeted, data-driven campaigns that drive real results."

Through this integration, RedCircle users can now utilize Magellan AI's attribution tools for reach analysis and performance benchmarking, enhancing how advertisers measure impact and refine campaign strategies.

"RedCircle continues to be a strong advocate for transparency in podcast advertising," said Cameron Hendrix, CEO of Magellan AI. "We're excited to support that mission with tools that help drive smarter planning, more accurate reporting, and better results for their creators and advertisers."

According to both companies, the partnership is designed to simplify campaign decisions while delivering more measurable outcomes for both advertisers and podcast creators.