AWM Unveils Brand Refresh Ahead of 50th Gracie Awards

RADIO ONLINE | Wednesday, May 7, 2025 | 10:37am CT

Alliance for Women in Media (AWM)

The Alliance for Women in Media (AWM) has announced a brand refresh, unveiling a bold and modern visual identity that both honors its legacy and embraces a forward-looking vision for women in the media industry. The rebranding comes in conjunction with the milestone 50th Annual Gracie Awards.

"This refreshed brand is more than a new look-it's a bold representation of who we are, what we stand for, and where we're going," said Becky Brooks, President of AWM and the AWM Foundation. "Every element was intentionally designed to reflect the strength and purpose of a community built by women, for women-and deeply committed to advancing all women in media."

Key elements of the brand refresh include a modern, clean design aesthetic reflecting AWM's forward-thinking mission and a vibrant color palette anchored by the Gracies' signature purple, symbolizing the diversity and impact of the AWM community.

The redesign was developed in collaboration with creative agency SJI Associates, whose partnership helped bring AWM's evolving identity to life. To view the new brand and learn more about the organization, visit allwomeninmedia.org.