Cause Marketing Featured in Next 'Radio Works' Presentation

RADIO ONLINE | Monday, May 12, 2025 | 2:24pm CT

Radio Advertising Bureau (RAB)

The Radio Advertising Bureau (RAB) has announced the next installment of its "Radio Works" live presentation series, focusing on the power of radio in supporting cause marketing initiatives. Entitled "Radio Works for Cause Marketing," the session aims to equip radio sellers and managers with insights into this impactful advertising category.

Set for Wednesday, May 28 at 12pm CT, the virtual presentation will feature Rick Kestenbaum, General Manager of AnalyticOwl. Kestenbaum will provide an overview of cause marketing and examine how radio campaigns effectively drive website traffic for charitable organizations.

Also joining the session is Karen Miller, General Sales Manager at Bonneville International/Denver, who will share a real-world case study highlighting successful cause marketing efforts through radio.

The event is free to RAB members and will be available for on-demand viewing following the live presentation. Registration details can be found here.