Jacobs Media, Ten-Minute Trainer Partner on Sales Training

RADIO ONLINE | Tuesday, September 9, 2025 | 2:56pm CT

Jacobs Media

In response to rapid shifts in the media marketplace, Jacobs Media has announced a new partnership with the Ten-Minute Trainer Network to deliver digital and AI-focused training for sales teams across markets of all sizes.

The initiative will integrate Jacobs Media's Jacobs DR (Digital Revenue) program into the Ten-Minute Trainer Network's on-demand platform, offering courses designed to help media organizations adapt to digital disruption and emerging revenue opportunities.

Chris Brunt, Jacobs Media's Director of Digital and AI, will lead the effort. Brunt, who has extensive experience in digital revenue strategy, said the collaboration addresses an industry-wide need for stronger digital fluency.

"At all levels of the industry -- from local broadcasters to regional clusters -- there's a massive opportunity to evolve," said Brunt. "Whether you're in a top-10 market or a rural town, having a digital strategy is critical. This partnership helps sellers take that next step so they can take advantage of where the dollars are heading."

Training modules will cover topics including digital marketing fundamentals, audience targeting, SEO/SEM, social media, video and audio strategies, OTT, campaign attribution, and integrating traditional and digital sales efforts.

Paul Jacobs, Vice President of Jacobs Media, said the goal is to equip media professionals for long-term growth. "The future of media sales belongs to those who embrace innovation and agility. By partnering with Ten-Minute Trainer Network, we're not just reacting to change -- we're leading it."

Bryan Marriott, President and General Manager of the Ten-Minute Trainer Network, added that the partnership is designed to "reshape the media sales conversation." He noted, "Jacobs Media's digital leadership -- through Chris Brunt -- and our on-demand platform combine to create an essential resource for anyone looking to future-proof their team and business."

The new Jacobs DR courses will be available in early October on the Ten-Minute Trainer Network platform.