StreamGuys Elevates LaBelle, Orr to EVP Posts

RADIO ONLINE | Tuesday, September 9, 2025 | 3:50pm CT

StreamGuys

StreamGuys has promoted two longtime department heads to its executive team, naming Tim LaBelle Executive Vice President of Global Sales and Jesse Orr Executive Vice President of Engineering, effective immediately. LaBelle will report to COO Jonathan Speaker, while Orr will report to President Kiriki Delany.

In his new role, LaBelle will oversee worldwide sales and business development. "My primary responsibilities are to lead global sales, ensuring media companies can leverage our extensive services and programs," he said. "My experience with bringing a technical perspective to sales helps me address emerging customer challenges, diversify our markets, and support our teams to develop business initiatives that generate clients' revenue. That includes continued development of our monetization and advertising revenue business, and helping our customers be as successful as possible."

Orr, a longtime engineering leader at StreamGuys, will focus on operational efficiency and reliability across the company's networking, infrastructure and global data centers. "I'll work with our product development and systems engineering teams to adopt modern practices for software and coding, deploy new AI and automation for service monitoring and more, and generally maintain the highest level of network service for StreamGuys and our customers," said Orr. "I'll also work closely with product management and analytics to maintain our leadership positions in product and service innovation."

"StreamGuys works for independent media companies around the world, we lead the streaming industry in quality and service, and we do that with our team of expert and friendly streaming staff," said Delany. "Tim and Jesse are two outstanding stars amongst our team. They are an invaluable resource for our customers and staff alike. Having been in business for 25 years we are excited to continue our legacy with their executive leadership."

StreamGuys said its team will be on the floor at IBC2025 at Amsterdam RAI beginning Friday, September 12, to discuss new streaming and analytics innovations, including the latest version of SGreports announced last month.