Nielsen to Spotlight 3MQ in Radio Sales Webinar

RADIO ONLINE | Friday, September 19, 2025 | 2:11pm CT

One Voice For Radio

The One Voice for Radio initiative will host a live online presentation, "3MQ Makes a Difference - Radio Raises the Volume for Ad Campaigns," on Wednesday, October 1, at 12pm CT. The session will explore how Nielsen's Audience Measurement Modernization initiative is reshaping the way radio sellers and advertisers leverage audience data.

The presentation will feature Nielsen's Vice President of Audience Insights Jon Miller and Managing Director of Nielsen Audio Rich Tunkel, who will share newly released findings on the company's 3-Minute Qualifier (3MQ). According to Nielsen, 3MQ is delivering more reliable and representative audience data, creating new opportunities for advertisers and providing radio sales professionals with actionable insights for client conversations.

Topics will include how 3MQ enhances the accuracy of radio audience measurement, why advertisers are seeing radio outperform campaign delivery expectations, and how sellers can use the data to build stronger proposals, overcome advertiser skepticism, and demonstrate measurable ROI.

"This session is designed to equip radio sales teams with updated information and proof points that reflect radio's value in today's competitive media environment," the initiative stated.

The event is open and free to radio and advertising professionals, including account executives, sales managers, and media strategists. Registration is available here.