Connoisseur Launches ''102.9 The Rattler'' in Amarillo
| RADIO ONLINE | Monday, September 29, 2025 | 0:16am CT |
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 KVWE-FM (102.9 The Rattler) Amarillo TX |
Connoisseur Media Amarillo will debut "102.9 The Rattler" on KVWE-FM, a new Classic Rock outlet, on Monday, September 29. Positioned as "Amarillo's Real Classic Rock station," The Rattler will feature music from artists such as Aerosmith, Led Zeppelin, The Rolling Stones, Lynyrd Skynyrd, Guns N' Roses, and Texas legends including ZZ Top, Stevie Ray Vaughan and the Fabulous Thunderbirds. The station was previously "Panhandle Sports Star."
The station's lineup includes market veteran and Rock personality Eric Slayter, along with Mighty Iris and Dirty Dave. Management says the launch fills a long-standing gap for a Classic Rock outlet in the Texas Panhandle.
"Connoisseur Media is proud to provide Amarillo and the surrounding communities a true Classic Rock radio broadcast that has been missing from the Panhandle's airwaves for too long," said Market Manager Cal Hall.
Program Director Eric Slayter added, "It's amazing to be part of the launch of a Classic Rock station that's not afraid to be loud, showcasing legendary Rock and incorporating the next wave of Classic Rock artists. It's time to turn classic rock back up to 11."
