RAB, Nielsen to Host Webinar on Audio Consumption Trends
| RADIO ONLINE | Wednesday, October 1, 2025 | 10:51am CT |
|
 Radio Advertising Bureau (RAB) |
The Radio Advertising Bureau (RAB), in partnership with Nielsen Audio, will host an exclusive webinar exploring the evolving state of national audio consumption. Scheduled for Tuesday, October 14 at 12pm CT, the presentation titled "Tune Into Growth: Engaging Consumers Across Every Audio Platform" will feature Jon Miller, Nielsen's vice president of audio insights.
Miller will break down when, where, and how consumers are listening across broadcast radio, network radio, streaming, and podcasts, while highlighting implications for advertisers.
The free virtual session aims to provide media planners, buyers, and brand marketers with strategies to effectively integrate audio into brand campaigns. Topics will include changes in consumer listening habits, cross-platform engagement, and data-driven insights from Nielsen's broadcast measurement modernization.
The webinar and supporting resources are open to the advertising community. To register for this presentation, click here.
