Cumulus Launches ''Christmas 104'' on WWIZ Youngstown
| RADIO ONLINE | Monday, November 3, 2025 | 3:44pm CT | 
 
 
 
 
 
 
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 WWIZ (Christmas 104) Youngstown  | 
Cumulus Media flips WWIZ-FM in Youngstown, OH, to all-Christmas music as Christmas 104, The Valley's Christmas Station. The seasonal format debuted at midnight on October 31, marking the station's annual transition from its regular "Z104, The Valley's Goodtime Oldies" programming to holiday favorites for the Mahoning and Shenango Valleys. 
 The festive launch began with Gloria Estefan's "This Christmas," kicking off a nonstop lineup of classic and contemporary Christmas songs that will continue through midnight on January 1, 2026. 
 "Listeners are thrilled to usher in the Christmas season with the launch of what has become a much-loved Mahoning Valley Christmas tradition," said Charley Connolly, Operations Manager for Cumulus Youngstown. "We hope people enjoy all the holiday cheer and feel-good energy, now through New Year's Day 2026."