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StackAdapt, iHeartMedia Partner for Radio Programmatic
| RADIO ONLINE | Monday, November 10, 2025 | 10:14am CT |
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StackAdapt has announced a new integration with iHeartMedia, the nation's largest audio company, that makes iHeart's broadcast, digital, streaming, and podcast inventory available programmatically through the StackAdapt platform.
The move allows advertisers to plan, forecast, buy, measure, and report on all audio channels in one place, simplifying what has traditionally been a manual process. The integration provides marketers with access to iHeartMedia's 278 million monthly ad-supported listeners, combining AM/FM radio's scale with digital precision.
"Audio has always been a trusted and powerful medium," said Greg Joseph, VP of Inventory at StackAdapt. "By making broadcast radio available programmatically, we are transforming one of advertising's most established channels for the digital era."
The partnership also supports political advertisers seeking trusted, regulated environments for voter outreach ahead of the 2026 election cycle.
Lisa Coffey, Chief Business Officer for iHeartMedia, added, "We are bringing together the reach and trust of broadcast radio with the agility and precision of programmatic buying."
StackAdapt was ranked the No. 1 Audio Advertising Platform on G2 in 2025, reflecting growing demand for unified, data-driven audio strategies that integrate broadcast radio with connected TV, digital out-of-home, and display.
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