Spotset Radio Network Reaches 12.5M Adults Weekly

RADIO ONLINE | Friday, December 12, 2025 | 2:13pm CT

Spotset Radio Network

Spotset Radio Network has announced that it now reaches an estimated 12.5 million adults ages 18 and older each week, according to Nielsen data. The weekly audience represents approximately 5% of all U.S. adults and 25% of Black adults 18+. Spotset is an unwired radio advertising network composed of Black-owned and independently owned radio stations and currently includes 115 affiliates nationwide.

Established in 1996, Spotset is a second-generation unwired radio network created by Memphis-based Trust Marketing & Communications. The company acquired Mid-South Media, a small-market radio advertising network, in 1996 and relaunched the operation as Spotset Radio Network in 2000. Today, the network aggregates 115 radio stations across more than 70 markets, spanning large, mid-size, and small markets nationwide.

Nielsen research cited alongside the Spring 2025 survey indicates radio reaches 91% of Black Americans on a monthly basis, with average daily audio listening of four hours and 23 minutes. Nielsen also notes that more than half of the Black population in the U.S. is under age 35, a demographic factor contributing to growing influence across digital and streaming media platforms.

Spotset Corporate President Ryan Robertson said the network operates across more than 75 markets while remaining headquartered in Memphis. According to the company, current advertisers include General Motors, Procter & Gamble brands, the U.S. Department of Health & Human Services and Diageo.

Gilliam Communications and WLOK-AM & FM owner Art Gilliam said the network's structure allows advertisers to aggregate audiences across stations programmed for Black listeners, while maintaining local ownership and community-based operations.

In its broader analysis, Nielsen said Black Americans continue to play a central role in shaping cultural and consumer trends, reinforcing the importance of media strategies that prioritize reach and representation.