WFHR Wisconsin Rapids Shifts to News and Oldies Mix

RADIO ONLINE | Monday, December 15, 2025 | 3:56pm CT

WFHR-AM & FM/Wisconsin Rapids WI

Civic Media's WFHR (1320 AM/97.5 FM) Wisconsin Rapids, WI has launched a new full-service format blending local news coverage with Classic Hits from the 1960s and 1970s. Branded as "Local News and Timeless Hits," the updated format includes CBS News at the top of each hour, expanded local voices throughout the day, and a curated selection of oldies music. The station will continue to air Nite Lite with Pete Schwaba weeknights from 6-8pm.

Civic Media said the move reflects WFHR's long-standing role as a community-focused station while adding familiar music to complement its information programming. WFHR most recently operated as a News/Talk outlet following Civic Media's acquisition of the station in 2022.

"WFHR has always been about serving and informing the community, and we will continue that mission for years to come," said Civic Media COO Kory Hartman. "We're combining the news and information that people need with the timeless music they love."

WFHR has served Wisconsin Rapids since signing on in 1940 and has operated under a variety of formats over its 85-year history. The new approach is intended to reflect that heritage while maintaining Civic Media's emphasis on local journalism and community engagement.