Wave Partners With ''So True With Caleb Hearon'' Podcast
| RADIO ONLINE | Wednesday, December 17, 2025 | 2:34pm CT |
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 ''So True With Caleb Hearon'' |
Wave (Wave Sports & Entertainment) has announced a distribution, marketing, and advertising sales partnership with the comedy podcast "So True with Caleb Hearon." The first episode under the Wave banner premieres Thursday, December 18, with new episodes set to release weekly.
Hosted by comedian, actor, writer, and director Caleb Hearon, So True launched in February 2024. The podcast surpassed one million downloads within its first three months and has generated more than 43 million views on YouTube. The award-nominated show features Hearon's comedic commentary and conversations with guests from comedy, entertainment, and culture, including Rachel Sennott, Trixie Mattel, Brittany Broski, Paul F. Tompkins, and Ziwe.
Under the agreement, Wave will manage distribution, marketing, and advertising sales across podcast platforms, YouTube, and social media. The company will also support an upgraded build-out of the show's recording studio in New York City.
"The entire So True team is elated to bring Wave on board for this new chapter of our show," Hearon said in a statement.
Mack Sovereign, Chief Content Officer at Wave, said Hearon has built a highly engaged audience and called the podcast a strong addition to the company's growing comedy slate.
New episodes of So True with Caleb Hearon will be available weekly on YouTube, Spotify, Apple Podcasts, and other major podcast platforms.
