More FM Launches Throwback Top 40 for East Texas

RADIO ONLINE | Wednesday, December 31, 2025 | 1:14pm CT

More FM

A new online radio station focused on hit music from the past three decades is launching at the start of the new year, aiming to fill a programming gap for East Texas listeners.

More FM officially debuts January 1 at 12am CT, serving Tyler, Longview, and surrounding communities with a Throwback Top 40 format built around well-known hits from the 1990s through the 2010s. The station positions itself between contemporary and Classic Hits formats, targeting music that remains familiar and upbeat without leaning heavily into older-era nostalgia.

According to Program Director and creator Justin Walters, More FM is designed to occupy what he describes as the "throwback lane" of gold-based radio formats. He said the station focuses on songs that were major Top 40 hits and continue to resonate with listeners today.

The playlist includes pop, pop-rock, rhythmic crossover, and alternative titles that once dominated mainstream radio. More FM is programmed using a traditional radio approach, emphasizing song flow, familiarity, and repeat appeal rather than operating as an algorithm-driven shuffle.

Although available worldwide online, More FM is branded and programmed specifically for East Texas. The station's slogan, "More Throwbacks. More Fun.", reflects its emphasis on upbeat, feel-good music while maintaining a contemporary sound.

Walters, 22, has previously launched and operated multiple online radio stations serving East Texas and oversees all programming, branding, and format development for More FM.

"There's a large audience that grew up on this music and doesn't hear it on the radio that much anymore," Walters said. "More FM is about bringing back the fun of Top 40 radio in a way that still fits today's listening habits."

More FM can be streamed at morefmeasttexas.com and via TuneIn.