NHPR Names Podglomerate Exclusive Podcast Sales Partner

RADIO ONLINE | Wednesday, January 7, 2026 | 10:28am CT

The Podglomerate

New Hampshire Public Radio has entered an exclusive podcast sales partnership with The Podglomerate, naming the agency as the sole sales representative for NHPR's podcast portfolio. Under the agreement, The Podglomerate will oversee advertising sales for NHPR-produced podcasts.

Rebecca Lavoie, NHPR's Director of On Demand Audio, said the partnership builds on an existing relationship between the two organizations and cited The Podglomerate's experience in podcast monetization and marketing. NHPR President and CEO Jim Schachter said the collaboration will help the station remain competitive in a rapidly evolving podcast marketplace while sustaining its public-service mission.

NHPR produces several nationally recognized podcasts, including Bear Brook, The 13th Step, Outside/In, and Civics 101, and serves as the exclusive outlet for NPR News in New Hampshire. Through the third quarter of 2025, NHPR reported average monthly podcast downloads exceeding one million, with more than 93 million downloads to date.

As part of the partnership, NHPR will also gain access to The Podglomerate's advertising technology, attribution tools, forecasting systems, and dynamic ad insertion platforms, aimed at improving sales performance and audience targeting.

Executives from both organizations said the agreement reflects a shared commitment to sustaining public media and quality journalism through long-term podcast revenue growth.