Michael Martin Steps Down as Alice 97.3 Brand Manager

RADIO ONLINE | Friday, January 9, 2026 | 2:15pm CT

Michael Martin

Michael Martin has stepped down from his role as Brand Manager of Hot AC KLLC (Alice 97.3) in San Francisco, as he shifts his full focus to his national responsibilities with Audacy.

In a memo to staff, Audacy San Francisco SVP and Market Manager Kieran Geffert said Martin will remain in the Brand Manager role at Alice 97.3 through the end of the year to ensure a smooth transition. Martin will continue in his national position as Senior Vice President of Programming and Head of Music Initiatives for Audacy.

Geffert credited Martin's 16 years of leadership for shaping Alice's trajectory, citing his programming vision, artist partnerships, signature events, and steady leadership across the market's portfolio.

Audacy Chief Programming Officer Jeff Sottolano echoed those sentiments, noting Martin's nearly two decades of contributions to Audacy San Francisco, including leadership roles at KLLC, KMVQ, KITS, and KRBQ. Sottolano highlighted Martin's work with highly rated shows, award-winning on-air talent, and major artist appearances in San Francisco featuring Justin Bieber, Ed Sheeran, Taylor Swift, and John Mayer.

Martin will continue collaborating with Audacy's format leadership and events teams nationwide. Audacy said additional details regarding future leadership at Alice 97.3 will be shared in the coming days.