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Radio Customs Expands Into FM Syndication, National Sales


Radio Customs and Jeff Weber Media
Radio Customs and Jeff Weber Media

Radio Customs, the media company behind Shaquille O'Neal's Hip Hop outlet Shaq Fu Radio, is expanding into FM affiliate syndication and national advertising sales through a new partnership with Jeff Weber Media Group.

As part of the move, Radio Customs has signed Bubba the Love Sponge and sports talk veterans Miller & Moulton for affiliate representation, digital monetization, and integrated sales. Radio Customs and Jeff Weber Media Group will jointly manage affiliate outreach and advertising sales for both properties.

The partnership marks Radio Customs' formal entry into FM syndication following growth across its digital platforms, including The Podcast Playground, its national podcast network producing and distributing more than 40 original shows. The network features talent such as seven-time NBA champion Robert Horry, Jackie "The Jokeman" Martling, Al B. Sure!, and Krayzie Bone of Bone Thugs-N-Harmony.

Jeff Weber brings decades of broadcast leadership to the venture, with senior management experience in markets including Baltimore, Indianapolis, Albany, and Charleston, as well as time as a station owner. As COO and later President of Blue Star Media Group, Weber helped expand Business TalkRadio Network to more than 1,000 affiliates nationwide.

"By partnering with Jeff Weber Media Group and bringing Bubba the Love Sponge and Miller & Moulton into the family, we're entering the FM space with real momentum," said Gentry Thomas, Founder and CEO of Radio Customs.

Jeff Weber said the expansion reflects the direction of the audio industry, citing Radio Customs' mix of streaming, podcasts, original music, and now FM syndication as the next phase of its growth.

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