AdLarge Acquires Inlet Media Assets, Names CTO

RADIO ONLINE | Thursday, January 15, 2026 | 0:01am CT

AdLarge

AdLarge has acquired the assets of Inlet Media, a technology platform it has used for nearly two years to support onboarding, distribution, and monetization of audio and video content. The deal further integrates the platform into AdLarge and the fwd. network, advancing their technology-first approach to podcasting, video, and content marketing.

As part of the acquisition, Inlet Media co-founder Patrick Cedrowski has been appointed Chief Technology Officer of AdLarge and the fwd. network, marking the organization's first CTO role. Inlet co-founder Brian Egan has been promoted to Vice President and Head of Product, where he will oversee product strategy and execution across the company's creator and advertiser technology platforms.

The Inlet platform is already embedded within AdLarge and the fwd. network's infrastructure, supporting video and multimedia content alongside existing podcast workflows. Company executives say bringing the technology in-house will allow for tighter integration, faster development, and expanded revenue opportunities, while improving operational efficiency for creators and advertisers.

Cedrowski said the move enables the organization to accelerate innovation and build a more connected, data-driven ecosystem. Egan added that the acquisition makes Inlet's technology a core component of AdLarge and the fwd. network, aligning product development more closely with creator and advertiser needs.

AdLarge CEO Cathy Csukas called the acquisition a milestone for both organizations, citing the addition of technical and product leadership as demand grows for integrated, performance-focused solutions across audio, video, and emerging media formats.