Three Top 100 Markets Shift Ratings to Eastlan

RADIO ONLINE | Thursday, January 15, 2026 | 3:51pm CT

Eastlan

Three more Top 100 radio markets are moving their audience measurement to Eastlan as the company's expansion continues into 2026. Honolulu, Reno and Tulsa will now be continuously measured by Eastlan, reflecting what the company describes as a broader reassessment by local radio operators of their ratings vendor relationships.

With the addition of Honolulu, Pacific Media Group has now transitioned all of its markets to Eastlan. President and CEO Chuck Bergson cited economic pressures as a key factor behind the move.

"In this tight radio economy it seems smart to me to pivot, re-investing the savings from ratings to save jobs," Bergson said.

In Tulsa, Zoellner Media Group also adopted Eastlan's measurement. President and General Manager Steven Hunter said the change would benefit advertisers by providing a more complete view of the local radio landscape.

"We're excited to team up with Eastlan to bring audience measurement tools that include all stations to our advertisers right here in Tulsa," Hunter said.

Eastlan President Mike Gould said the recent market additions reflect growing expectations from radio operators nationwide.

"They expect reliable data that includes a complete picture of their market, the option to save significant money on their ratings investment, and in many cases, the freedom to buy only what they need," Gould said, adding that excluding certain stations from measurement can undermine confidence in buying radio advertising.