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Super Hi-Fi Partners with Connoisseur Media on AI Radio


Connoisseur Media and Super HiFi
Connoisseur Media and Super HiFi

Super Hi-Fi has formed a strategic partnership with Connoisseur Media, under which select Connoisseur stations nationwide will be re-platformed using Super Hi-Fi's AI Radio technology. As part of the agreement, Connoisseur Media CEO Jeff Warshaw will join Super Hi-Fi's Board of Directors.

The partnership centers on Super Hi-Fi's cloud-native AI Radio platform, anchored by "Program Director," which the company describes as the industry's first end-to-end radio operating system. The platform is designed to master, schedule, produce, and deliver station content directly to a Super Hi-Fi playout device at the transmitter.

Super Hi-Fi says the approach is intended to help stations sound more local and more engaging, while modernizing operations and replacing legacy workflows. The companies expect the deployment to reduce operating costs while elevating audio production standards and the overall listener experience.

"Our mission is to have the best live and local radio experience in every market across America," Warshaw said, adding that Super Hi-Fi's capabilities will allow Connoisseur to deliver compelling new radio products.

Super Hi-Fi CEO Zack Zalon said Warshaw's addition to the board strengthens the company as it scales its technology across the industry.

Initial launches using Super Hi-Fi's platform are already underway at WERV (95.9 The River) in Aurora IL and KKUS (104.1 The Ranch) in Tyler-Longview, along with stations in Columbia SC, San Antonio TX, and Lincoln, NE. Additional launches are expected throughout 2026.

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