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vCreative, Radio.Cloud Launch Workflow Integration


Radio.Cloud & vCreative
Radio.Cloud & vCreative

vCreative and Radio.Cloud have completed a new integration aimed at streamlining production-to-playout workflows for radio stations using both platforms. The integration allows produced audio created in vCreative to be delivered directly into Radio.Cloud through AutoDub technology adapted for a cloud-based environment.

The connection is designed to eliminate manual file transfers and redundant steps, helping stations move content from production to air more efficiently while improving accuracy and visibility across teams.

"Broadcasters are under constant pressure to do more with fewer resources, and disconnected systems only make that harder," said Mary DelGrande, CEO of vCreative. She said the integration is intended to better connect production and playout systems so staff can focus less on process and more on execution.

Andrew Scaglione, Account Director at Radio.Cloud, noted that many Radio.Cloud clients already use vCreative, making the integration a logical next step as the platform continues to expand.

For stations using both services, the companies said the integration creates a more connected workflow between creative services and on-air operations, reducing friction and errors while supporting faster content delivery.

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