Home Login RADIO ONLINE RSS Facebook
Advertisement

KUFO Returns as Portland's Rock Authority on 102.9 FM


KUFO-FM Portland OR
KUFO-FM Portland OR

Connoisseur Media has relaunched KUFO on 102.9 FM in Portland, OR bringing a modern, Active Rock outlet back to the market after a 15-year absence. The KUFO brand returns following a run of on-air stunts that sparked local buzz ahead of its official launch at midnight on February 4.

The station spent February 2 looping "I Got You Babe" in a Groundhog Day-themed stunt, followed by a day of Star Wars music that hinted at a major reveal.

KUFO Program Director Ross MacLeod said the station is designed to fill a long-standing gap in the market. Portland has supported classic rock and alternative formats in recent years, he noted, but lacked a dedicated outlet for current, guitar-driven rock.

Senior Vice President of Programming Keith Dakin said the timing was right to revive the brand, citing renewed audience demand for faster-paced, modern rock that is not currently represented on the dial.

Connoisseur Portland Vice President and Market Manager Mark Handwerger called the move a team-driven decision rooted in local insight, adding that the KUFO brand's history and listener loyalty made its return a natural fit.

The relaunched KUFO emphasizes new and current rock, fewer commercial interruptions, and a tighter clock structure aimed at delivering what the company describes as a more focused, music-forward experience.

KUFO previously operated at 101.1 FM until early 2011, when sister station KXL moved to that frequency and KUFO went silent. KXL continues on 101.1 FM, while KUFO now returns on 102.9 FM with a renewed mission centered on rock programming.

Advertisement

Latest Radio Stories

Digital Ads Reach $2.3 Billion, Stabilizing Radio Revenue
Radio Advertising Bureau (RAB)
Radio Advertising Bureau (RAB)
Digital advertising revenue totaled $2.3 billion in 2025, accounting for nearly one-quarter of all radio industry ad sales and helping stabilize overall revenue, according to the 14th Annual Digital Benchmarking Report from Radio Advertising Bureau (RAB), produced by Borrell Associates Inc. The report More

MARC Radio Expands Florida Footprint With Five Stations
MARC Radio
MARC Radio
MARC Radio has expanded its Florida presence with the acquisition of five mid-coastal radio stations stretching from Melbourne to Stuart, extending the company's reach to more than 100 miles along Interstate 95. The deal brings MARC Radio's total station count to 16 and adds a mix of AC, Country, and More

Stewart Named SVP of Programming at iHeartMedia Tucson
Bill Stewart
Bill Stewart
iHeartMedia Tucson has named Bill Stewart Senior Vice President of Programming, effective immediately. In his new role, Stewart will oversee programming for all eight iHeartMedia Tucson brands across music, talk, and news formats, including 93.7 KRQ. He will report to Tony Manero, Area Senior Vice President More
Advertisement

iHeartMedia Las Vegas Flips KYMT-FM to NEON 93.1
KYMT-FM (NEON 93.1) Las Vegas
KYMT-FM (NEON 93.1) Las Vegas
iHeartMedia Las Vegas flips Rock KYMT-FM (93.1 The Mountain) to NEON 93.1, a new high-energy format that launched immediately across the Las Vegas market. Branded to mirror the city's fast pace, NEON 93.1 features a broad, hit-driven mix spanning pop, rock, and hip-hop. The playlist includes artists such More

Local Storm Center Partners with WBBX-FM 106.1
Local Storm Center
Local Storm Center
Local Storm Center has announced a new partnership with WBBX-FM (B106.1 - Delmarva Gold) Pocomoke City, serving Maryland's Lower Eastern Shore and the broader Delmarva Peninsula. Under the agreement, Local Storm Center will provide locally focused, market-specific weather forecasts tailored to WBBX-FM's More

NextKast Launches Built-In Traffic, Billing System
NextTraffic
NextTraffic
NextKast has announced the launch of NextTraffic, a new built-in traffic and billing system designed to streamline operations and reduce costs for independent radio broadcasters. Fully integrated into the NextKast OnAir platform, NextTraffic is positioned as a complete More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement