Home Login RADIO ONLINE RSS Facebook
Advertisement

KUFO Returns as Portland's Rock Authority on 102.9 FM


KUFO-FM Portland OR
KUFO-FM Portland OR

Connoisseur Media has relaunched KUFO on 102.9 FM in Portland, OR bringing a modern, Active Rock outlet back to the market after a 15-year absence. The KUFO brand returns following a run of on-air stunts that sparked local buzz ahead of its official launch at midnight on February 4.

The station spent February 2 looping "I Got You Babe" in a Groundhog Day-themed stunt, followed by a day of Star Wars music that hinted at a major reveal.

KUFO Program Director Ross MacLeod said the station is designed to fill a long-standing gap in the market. Portland has supported classic rock and alternative formats in recent years, he noted, but lacked a dedicated outlet for current, guitar-driven rock.

Senior Vice President of Programming Keith Dakin said the timing was right to revive the brand, citing renewed audience demand for faster-paced, modern rock that is not currently represented on the dial.

Connoisseur Portland Vice President and Market Manager Mark Handwerger called the move a team-driven decision rooted in local insight, adding that the KUFO brand's history and listener loyalty made its return a natural fit.

The relaunched KUFO emphasizes new and current rock, fewer commercial interruptions, and a tighter clock structure aimed at delivering what the company describes as a more focused, music-forward experience.

KUFO previously operated at 101.1 FM until early 2011, when sister station KXL moved to that frequency and KUFO went silent. KXL continues on 101.1 FM, while KUFO now returns on 102.9 FM with a renewed mission centered on rock programming.

Advertisement

Latest Radio Stories

NAB Presses Congress on AM Radio Bill
National Association of Broadcasters (NAB)
National Association of Broadcasters (NAB)
Broadcasters from 31 states traveled to Capitol Hill this week to urge Congress to pass the bipartisan AM Radio for Every Vehicle Act, joining emergency managers, public safety officials and advocacy organizations in a coordinated effort to preserve AM radio in new vehicles. The advocacy campaign, More

Connoisseur Media Names Saporita SF Sales Manager
Stephanie Saporita
Stephanie Saporita
Connoisseur Media West Coast has appointed Stephanie Saporita as General Sales Manager for its San Francisco cluster, effective July 20. She's previously held leadership posts with iHeartMedia, CBS Radio, and Clear Channel Outdoor. Saporita will oversee sales for Connoisseur Media's San Francisco operations, More

Edison Research Releases Top 50 U.S. Podcasts for Q2
Edison Research at SSRS
Edison Research at SSRS
Edison Research at SSRS has released its Top 50 Podcasts in the U.S. for the second quarter of 2026, with The Joe Rogan Experience, Crime Junkie, and The Daily holding onto the top three positions for a second consecutive quarter. According to Edison Podcast Metrics, the top five podcasts remained More
Advertisement

Salem Media Announces Retirement of Jon Latzer
Jon Latzer
Jon Latzer
Salem Media has announced a leadership transition at its Salem Surround digital marketing agency as longtime executive Jon Latzer prepares to retire after many years with the company. Latzer played a key role in expanding Salem Surround's digital marketing capabilities, helping grow the business while More

Skyview Networks Makes Executive Leadership Changes
Andrew Kalb
Andrew Kalb
Skyview Networks has announced a series of executive leadership changes and a key new hire as the company restructures its organization to support future growth, improve operational alignment and strengthen its strategic focus. The changes, announced by President, CEO and Chairman Steve Jones during a More

Audacy to Receive $20 Million for St. Louis Cluster
Audacy
Audacy
Audacy will receive $20 million for the sale of its six-station St. Louis radio cluster to Hoffmann Media Group, according to an asset purchase agreement filed with the Federal Communications Commission. The filing provides the first public disclosure of the transaction's financial terms since the More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Advertisement

Advertisement