NextKast Launches Built-In Traffic, Billing System

RADIO ONLINE | Monday, February 9, 2026 | 12:13pm CT

NextTraffic

NextKast has announced the launch of NextTraffic, a new built-in traffic and billing system designed to streamline operations and reduce costs for independent radio broadcasters.

Fully integrated into the NextKast OnAir platform, NextTraffic is positioned as a complete alternative to third-party traffic systems, while still supporting seamless integration with external traffic software for stations that prefer to maintain existing workflows. NextKast says that flexibility has been a core platform feature for more than a decade.

NextTraffic automates the advertising workflow from order entry through proof-of-play and invoicing, eliminating the need for separate traffic software, exports, and manual reconciliation. By consolidating these functions into a single system, the company says stations can reduce staff workload while maintaining accurate scheduling and billing.

"For independent broadcasters, traffic and billing are often the most time-consuming and frustrating parts of the business," said Winston Potgieter, Founder and Lead Developer of NextKast. "We built NextTraffic so stations can spend less time managing ads and more time growing revenue."

At the center of the system is a patent-pending Traffic Tag System that embeds scheduling and billing data directly into each commercial file. The tag includes advertiser and campaign details, air dates, rates, and frequency, allowing spots to automatically schedule, verify, and log themselves once received by the station. A single tagged ad can be distributed to multiple stations and scheduled automatically based on its campaign parameters.

Each playback is logged and audited automatically, providing stations with proof-of-play and accurate billing without manual logs or spreadsheets. According to NextKast, the system is especially suited for broadcasters operating multiple stations or regional networks, replacing what previously required multiple systems and extensive coordination.

Megan Medley, a former traffic director and co-owner and manager of Star Country 104.5 in Pueblo, Colorado, a NextTraffic beta-testing station, said the platform has simplified order entry, scheduling, and invoicing for both local and national accounts, while reducing time spent on administrative tasks.