Audacy to Handle U.S. Ad Sales for Sonos Radio

RADIO ONLINE | Tuesday, February 10, 2026 | 11:02am CT

Audacy

Audacy and Sonos have entered a strategic partnership that makes Audacy the exclusive U.S. sales and distribution representative for Sonos Radio's advertising inventory.

Under the agreement, Audacy will apply its sales, technology, and audio infrastructure to grow Sonos Radio's advertising business and expand monetization across the platform. The companies said the partnership aligns with a shared focus on extending audio reach across devices and listening environments.

As part of the deal, Sonos Radio's lineup of more than 100 stations will be distributed on Audacy's app and website, alongside Audacy's owned-and-operated brands. Audacy will also distribute Sonos Radio stations across third-party platforms including Google Home, Alexa, and Apple Music. Audacy's broadcast stations have been available on Sonos devices since 2020.

"Sonos is a pioneer in audio and a natural partner for Audacy as we continually look to expand our reach and leverage our industry-leading sales capabilities," said Michael Biemolt, President of Digital Sales at Audacy. He added that Audacy's scale and technology would support Sonos Radio's streaming growth.

Jack Rutledge, Director of Product Management for Sonos Radio, said the partnership pairs curated listening experiences with Audacy's sales capabilities to deepen engagement and create new opportunities for advertisers.

Sonos Radio will also join the Audacy Digital Audience Network, gaining access to advanced ad decisioning and programmatic tools powered by AmperWave. Audacy said the platform hosts and monetizes more than 2,300 digital audio stations and supports over 15 premium inventory partners.