Throwback 2K Expands to Weekdays Nationwide

RADIO ONLINE | Wednesday, February 18, 2026 | 8:42pm CT

Chris Cruise

Throwback 2K, hosted by Chris Cruise and syndicated nationally through Skyview Networks, is expanding to a seven-day-a-week schedule as it marks five years on the air.

Originally airing Friday through Sunday, the early 2000s-focused program will now be available weekdays, offering affiliates added flexibility while maintaining its core throwback format. The new weekday version features one produced hour of early 2000s hits, complemented by four hours of personality-driven voice tracks and content. The structure is designed to allow stations to integrate a daily 2K feature while preserving control over their existing playlists and format strategy.

Cruise acknowledged the expansion with a nod to the era the show celebrates, saying, "Hold on, so you're telling me we're now going to be playing throwbacks from the 2000s during the week too? That's so fetch."

Tony Lorino, Founder and CEO of Throwback Brands, said affiliates have been requesting additional programming from Cruise for years. He noted the weekday rollout will help stations pair the show's 2000s music focus with their own playlists while extending the brand's presence across on-air and social platforms.

Since its launch in January 2021, Throwback 2K has grown to 75 affiliates nationwide. The weekday expansion reflects increasing demand from stations seeking syndicated content that integrates into existing programming strategies.

Andrew Kalb, EVP of Strategic Business Operations at Skyview Networks, said the move into weekdays increases scale and frequency for network advertisers while providing affiliates with a customizable product aimed at strengthening ratings and revenue.

Throwback 2K is available to Top 40 and Hot AC stations nationwide.